Lighting brand marketing three feasible roads
At present, the marketing status of the lighting industry is not exaggerated. Faced with this situation, all businesses are also actively looking for ways to seek a feasible way of brand marketing. The breakthrough behavior of EME Company at the marketing level is mainly highlighted by three major trends.
First, increase the profit point: by enriching the product line
Whether it is the electrical products project in the home lighting enterprise or the LED product project in the lighting enterprise, it is the trend of the enterprise to diversify from a single product line to a product. Product diversification is the inevitable result of the input and output of enterprise channel outlets, and it is also the inevitable choice for enterprises to build specialty stores. In addition, it is also a strategic measure for enterprises to meet the one-stop shopping needs of consumers.
Secondly, the construction of sales outlets is inclined from quantity to quality.
Brand marketing three feasible roads
Optimizing channel resources and improving the profitability of dealers' single stores is the highlight of this year's ancient town enterprises. For example, Huatai , many people are guessing: What is EME ? In fact, EME has been doing one thing this year, which is to optimize channels and assist dealers to improve the profitability of single stores. The Spark Program and the EBARA plan have been carried out step by step. The same is true of Haohao . EME won a large store of more than 5,000 square meters in the table lamp capital & middot; World Trade Expo Center, in order to assist the terminal store franchisees to enhance the ability to undertake engineering orders. After the addition of more than 200 sales outlets, Hongguang also turned around in time to grasp the profitability of franchisees.
Finally, focus on marketing in market segments.
EME has locked the consumer group behind 80 and 90, and based on the characteristics of the consumer groups, it has been interactively promoted with Hunan Satellite TV's Happy Camp. And EME re-branded and committed to building a mainstream brand of engineering business, which is considered an improvement. Otlan has set up a new brand & mdash; & mdash; extremely beautiful lighting, focusing on the first-line high-end business, targeting high-end fashion consumer groups, and Otlan , which is positioned in the second and third-tier cities, is mismatched. There are indications that the company has begun to focus on seeking its own competitive advantage in the market segment.
EME LIGHTING CO., LTD. highlighted the need to foster a human openness to technological innovation.
EME LIGHTING CO., LTD. plans to produce and execute four marketing seminars, one per quarter, to help business owners see success by sharing important growth strategies and hosting interactive workshops.
Further dialogue of EME LIGHTING between the approaches, the chapter concludes, could lead to actionable advice on more robust policies that drive both structural change and competitiveness upgrading.
Now that EME LIGHTING CO., LTD. has become a leader in the space and have been able to scale appropriately, we are ready to expand to other cities.
EME LIGHTING CO., LTD. always believes that the average profitability of our company is sufficient.