Wyndham Grand Weifang, China
How to choose LED lighting for commercial store decoration
by：EME LIGHTING
2021-03-22
Now it is a commercial society, and people's requirements for commercial space are getting higher and higher. Commercial lighting has increasingly evolved into a marketing tool, and lighting design can attract and guide consumers' attention. Through the shaping of the space light environment, an fascinating display space and display image are created, and a variety of lighting methods are used to display the theme image of the store, which makes people associate, arouse the resonance of consumers, and establish an emotional exchange with consumers. According to the technical staff of the lighting factory, there are three strategies for LED lighting in commercial stores:
Strategy: General lighting determines the visual tone of the store
The shopping and leisure space of shops should use uniform and soft light. The choice of general lighting determines the visual tone of the entire store. In the product display area, the corridors and meeting rooms are generally illuminated by Sunnes LED downlights and LED ceiling lights. The lighting is uniformly arranged, neat and symmetrical, creating a classic, elegant, concise and clear visual tone. For different brand personalities and store styles, the choice of general lighting must be coordinated with them. Available for general lighting applications. Whether it is a restaurant, clothing store, club, or coffee shop, one of these products must be suitable for you.
Strategy: Accent lighting constitutes the visual center of store display and display
After planning the general lighting of shops and counters, it is necessary to choose accent lighting. The accent lighting is to make the products you need to display achieve the eye-catching and shining effect in the environment. Use the light and shade changes of the light, cooperate with the store layout and related display props, highlight the main new products, profit products, promotional products or clearing products that the merchants strongly promote, so that customers can more easily pay attention to this part of the product, and choose more conveniently, so as to achieve expectations Sales.
Strategy: Situational atmosphere lighting to create personalized shop space
The lighting atmosphere required for a toy store and a SPA club is different, and the lighting plans for different areas of the same store are also different, such as entrances, windows, counters, roundabouts, shelves, models, auxiliary areas of the store, etc. Each area can choose the matching situational lighting from atmosphere creation, illumination control, consumer psychology and architectural coordination.
Strategy: General lighting determines the visual tone of the store
The shopping and leisure space of shops should use uniform and soft light. The choice of general lighting determines the visual tone of the entire store. In the product display area, the corridors and meeting rooms are generally illuminated by Sunnes LED downlights and LED ceiling lights. The lighting is uniformly arranged, neat and symmetrical, creating a classic, elegant, concise and clear visual tone. For different brand personalities and store styles, the choice of general lighting must be coordinated with them. Available for general lighting applications. Whether it is a restaurant, clothing store, club, or coffee shop, one of these products must be suitable for you.
Strategy: Accent lighting constitutes the visual center of store display and display
After planning the general lighting of shops and counters, it is necessary to choose accent lighting. The accent lighting is to make the products you need to display achieve the eye-catching and shining effect in the environment. Use the light and shade changes of the light, cooperate with the store layout and related display props, highlight the main new products, profit products, promotional products or clearing products that the merchants strongly promote, so that customers can more easily pay attention to this part of the product, and choose more conveniently, so as to achieve expectations Sales.
Strategy: Situational atmosphere lighting to create personalized shop space
The lighting atmosphere required for a toy store and a SPA club is different, and the lighting plans for different areas of the same store are also different, such as entrances, windows, counters, roundabouts, shelves, models, auxiliary areas of the store, etc. Each area can choose the matching situational lighting from atmosphere creation, illumination control, consumer psychology and architectural coordination.
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