Wyndham Grand Weifang, China
How to brighten scenic spots to bring night attraction?
by：EME LIGHTING
2021-03-22
As we all know, the overnight rate of scenic spots is related to the prosperity of the scenic night economy. Nowadays, many destination cities and scenic spots have enhanced the attractiveness of the scenic spots by launching night scene lighting and adding night projects to achieve the purpose of retaining customers, but can a single stage performance allow more people to stay?
The editor of believes that the development of 'night tourism' should: plan night attraction, plan night tour system, design night tour content, and improve night tour facilities. Among them, the most important and core thing is to shape the night attraction.
Next, I will give you a few examples of atypical night tour-oriented scenic spots:
1, night performance + theme block
Those who are familiar with it all know that Songcheng Eternal Love series is a classic case of night tour-oriented scenic spots. The core performances of Hangzhou, Sanya, and Lijiang Eternal Love are afternoon and evening, and Jiuzhai’s Eternal Love is only at night, which is in line with local core tourism products. Form time misalignment. Pay close attention to the night economy. The core method of Eternal Love doing night tour is to build a large-scale performance with a lot of money, but it is more than just a performance.
2, light show + night food
There have been many lantern festivals and light festivals across the country in the past two years, but most of them are short-term activities. The beautiful eastern scenic area of u200bu200bChengdu has made the light festival perennial. In the 1,250 acres of ecological park, a variety of fantastic light show scenes have been made.
Going to an ordinary park during the day is like a dream at night. The core technique of Xiuli Oriental is lighting. It does not want the traditional lantern show to be crowded, but puts the light show in a large ecological environment. The tour process is very comfortable, and the rich local food and garden activities at night are also popular all year round. .
3, theme activities + block leisure
Take the small town of Lingshan in Nianhua Bay as an example. The cultural characteristic of Nianhua Bay is Zen, but the focus of product design is indeed night tour product design. The most important experience activities in Nianhua Bay are in the evening, and the most popular ones are also in the afternoon and evening. Among them, performing arts activities last about 10 minutes each time and perform in a loop every half an hour. The main purpose of course is to attract people to live in and experience, and then to drive homestays and themed commercial formats, forming a combination of visiting Lingshan during the day and staying at Nianhua Bay at night. The core method of night tour in Nianhuawan is to create the overall atmosphere. Each performance is not long and small, but it is more delicate. It is very tasteful and stylish in conjunction with the landscape lighting design of the entire block.
In addition to the above-mentioned night tour-led tourism projects, from the large theme park Happy Valley to the traditional scenic Suzhou gardens, night tours are also being carried out, in order to extend the stay time of tourists, explore the night consumption of tourists, and make night tours Become a weapon for upgrading tourism consumption. Regardless of whether it is for local residents or foreign tourists, pioneering the blue ocean of 'night travel' will become a quick means and an opportunity of the times to stand out in the tide of leisure tourism.
The editor of believes that the development of 'night tourism' should: plan night attraction, plan night tour system, design night tour content, and improve night tour facilities. Among them, the most important and core thing is to shape the night attraction.
Next, I will give you a few examples of atypical night tour-oriented scenic spots:
1, night performance + theme block
Those who are familiar with it all know that Songcheng Eternal Love series is a classic case of night tour-oriented scenic spots. The core performances of Hangzhou, Sanya, and Lijiang Eternal Love are afternoon and evening, and Jiuzhai’s Eternal Love is only at night, which is in line with local core tourism products. Form time misalignment. Pay close attention to the night economy. The core method of Eternal Love doing night tour is to build a large-scale performance with a lot of money, but it is more than just a performance.
2, light show + night food
There have been many lantern festivals and light festivals across the country in the past two years, but most of them are short-term activities. The beautiful eastern scenic area of u200bu200bChengdu has made the light festival perennial. In the 1,250 acres of ecological park, a variety of fantastic light show scenes have been made.
Going to an ordinary park during the day is like a dream at night. The core technique of Xiuli Oriental is lighting. It does not want the traditional lantern show to be crowded, but puts the light show in a large ecological environment. The tour process is very comfortable, and the rich local food and garden activities at night are also popular all year round. .
3, theme activities + block leisure
Take the small town of Lingshan in Nianhua Bay as an example. The cultural characteristic of Nianhua Bay is Zen, but the focus of product design is indeed night tour product design. The most important experience activities in Nianhua Bay are in the evening, and the most popular ones are also in the afternoon and evening. Among them, performing arts activities last about 10 minutes each time and perform in a loop every half an hour. The main purpose of course is to attract people to live in and experience, and then to drive homestays and themed commercial formats, forming a combination of visiting Lingshan during the day and staying at Nianhua Bay at night. The core method of night tour in Nianhuawan is to create the overall atmosphere. Each performance is not long and small, but it is more delicate. It is very tasteful and stylish in conjunction with the landscape lighting design of the entire block.
In addition to the above-mentioned night tour-led tourism projects, from the large theme park Happy Valley to the traditional scenic Suzhou gardens, night tours are also being carried out, in order to extend the stay time of tourists, explore the night consumption of tourists, and make night tours Become a weapon for upgrading tourism consumption. Regardless of whether it is for local residents or foreign tourists, pioneering the blue ocean of 'night travel' will become a quick means and an opportunity of the times to stand out in the tide of leisure tourism.
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