Dealers talk about the operation of LED stores
With the rapid development of the LED lighting industry, problems such as overcapacity and product homogenization have intensified, which has led to the loss of the enchanting of the store, and the lighting companies are confused. …… but there are also companies actively seeking ways to deal with it. Perhaps, the times have changed, and the way of operating the store has to change.
Dealers talk about the operation of LED stores. Crystal table lamp construction lighting store needs to be positioned
Although EME Group has many brands and categories of products, EME is also a very important section of the Group and is also an advantageous section of EME. At present, EME has more than 200 lighting specialty stores, more than 700 lighting monopolies and sales online stores in the country.
EME has strengthened the storefront management, product management, personnel management and after-sales service of the store when it builds the store channel, which enhances the profitability and risk resistance of the store. At the same time, the wall sconce store pays great attention to store design, product matching, furniture matching and environmental atmosphere creation, especially for some high-end lighting brands. At present, EME has obtained the authorization of more than 20 top European lighting brands, and will open EME European Brand Pavilion in first-tier cities such as Beijing and Shanghai to introduce more European top lightings into China. Secondly, EME Group EME Crystal Lights and European Lamps will continue to increase brand promotion and expand the construction of specialty stores. Third, EME's flat crystal lamps are very popular among consumers, and sales are all the same.
At present, Bill from EME has more than 100 lighting stores in the country, and the provincial capitals have basically achieved full coverage. The stores in Jiangsu and Zhejiang are the most densely distributed, accounting for 60% of the total number of specialty stores. When we look for dealers in specialty stores, we always insist on the principle of fate, integrity, and win-win. Integrity is reflected in our commitment to the dealers will be honored, even if it pays a lot of price. A win-win situation means that both companies and dealers can make money. At present, 90% of the dealers who operate our stores have made money.
At this stage, lighting stores should pay attention to three points: First, the mentality of the person in charge of the company should be stable, and the number should not be blindly pursued. Second, choose partners to be cautious. When we choose a store dealer, we will consider the financial strength, business philosophy, operation team and other aspects; third, choose the location is not sloppy. The economic strength of the city, the superiority of the location, and the number of people flow must be considered comprehensively. When Bill from EME opens a store, if the success rate is less than 70%, he will choose to give up.
EME LIGHTING CO., LTD.'s has been able to achieve excellent performance in an extremely competitive industry.
EME LIGHTING CO., LTD. will be familiar with the transformation from a generalist into a manufacturer, and will have the big-picture perspective necessary to stay focused on long-term goals.
custom chandelier allows users to apply in different ways for satisfying their needs.
EME LIGHTING CO., LTD. expects to reach the desired profits in the first year and does not anticipate serious cash flow problems.