Dealers from all over the world talk about how LED stores operate?
Has the specialty store channel's status in the lighting industry been weakened? With the rapid development of the LED lighting industry, overcapacity and product homogenization have become more and more serious, which has caused the store to lose its former enchanting, wall sconce companies It means confusion …… but there are also companies that are actively seeking ways to deal with it. Perhaps, the times have changed, and the way of operating stores has changed.
Crystal lamp construction lighting store needs to be positioned
General Manager of Domestic Marketing of EME LIGHTING CO., LTD.
Although EME Group has many brands and categories of products, EME is also a very important section of the Group and is also an advantageous section of Huayi. At present, EME LIGHTING CO., LTD., has more than 200 lighting specialty stores, more than 700 lighting monopolies and sales online stores in the country.
Dealers from all over the world talk about how LED stores operate?
Huayi has strengthened the storefront management, product management, personnel management and after-sales service of the store when it builds the store channel, which enhances the profitability and risk resistance of the store. At the same time, the lighting store pays great attention to store design, product matching, furniture matching and environmental atmosphere creation, especially for some high-end lighting brands.
At present, Huayi has obtained the authorization of more than 20 top European lighting brands, and will open Huayi European Brand Pavilion in first-tier cities such as Beijing and Shanghai to introduce more European top lightings into China. Secondly, EME LIGHTING CO., LTD., will continue to increase brand promotion and expand the construction of specialty stores. Third, Huayi's flat crystal lamps are very popular among consumers, and sales are all the same.
90% of dealers make money
At present, EME has more than 100 lighting stores in the country, and the provincial capitals have basically achieved full coverage. The stores in Jiangsu and Zhejiang are the most densely distributed, accounting for 60% of the total number of specialty stores.
When we look for dealers in specialty stores, we always insist on the principle of fate, integrity, and win-win. Integrity is reflected in our commitment to the dealers will be honored, even if it pays a lot of price. A win-win situation means that both companies and dealers can make money. At present, 90% of the dealers who operate our stores have made money.
At this stage, lighting stores should pay attention to three points: First, the mentality of the person in charge of the company should be stable, and the number should not be blindly pursued. Second, choose partners to be cautious. When we choose a store dealer, we will consider the financial strength, business philosophy, operation team and other aspects; third, choose the location is not sloppy. The economic strength of the city, the superiority of the location, and the number of people flow must be considered comprehensively. When EME opens a store, if the success rate is less than 70%, he will choose to give up.
Operating specialty stores are getting tough
In recent years, with the speed of construction of lighting stores, overcapacity and serious product homogeneity, the market competition pattern of upstream production enterprises has become chaotic, the operation status of downstream merchants has become increasingly bleak, and the operation and management of lighting stores have become increasingly difficult. .
First of all, the store has a very high risk of survival. The design level of the storefront, the life cycle of the product and the post-operation management directly determine the vitality of the store. The investment in the crystal lamp store is even more expensive. A 300-square-meter crystal lamp shop has invested nearly 2 million yuan in the early stage. Many brands have reduced the ability to decorate, sample, store, and manage and maintain the terminal dealers, which has brought operational burdens to new stores.
Secondly, the crystal table lamp store has extremely high requirements for pre-sales and after-sales service. Community interception, invisible channels and alliance sales have become the new sales model of the store. The current poor operation of the store is lost in the sales model.
Furthermore, problems such as overcapacity and product homogenization have severely constrained the healthy development of the lighting industry. According to Jiuzheng Building Materials Network, the product innovation consciousness is poor, and the product style of single product category has not been expanded in time, which has led to the extremely homogenization of product quality of various brand manufacturers. The product quality and supply price are mixed, and many brand manufacturers have long-term The protection of intellectual property rights is not valued and the difficulty of safeguarding rights. More and more phenomenon of buying samples has intensified the bubble ill of the industry, which has brought great challenges to the benign development of terminal stores.
Chinese lamp, insist on originality, pursue innovation
At present, there are more than 100 Hailing Chinese-style lamps in the country, which are distributed in first-tier cities and second-tier cities with more developed economies. Hailing Chinese-style lamp stores are growing at an annual rate of nearly 20 companies.
Adhering to the concept of making cultural lamps, Hailing Chinese-style lamps combine the exquisite craftsmanship and profound cultural connotations to bring out the classic cultural charm of Chinese lamps. In addition, in the store, each product display has been carefully matched, and even a combination of highly valuable wood carvings. At the same time, customers can hear the quiet guzheng sound and the good tea with the color and flavor when purchasing the products. These can effectively increase the added value of Hailing Chinese lamps and increase the turnover rate of the products.
EME LIGHTING CO., LTD. continued to crave a more intense, personalized workout experience.
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In the boundless Chinese market, there are a number of enterprises that provides wholesale chandeliers for events custom chandelier of their own brand over the years, but few have won more support from customers on the international stage than EME LIGHTING.