Guangdong lighting business 'over the winter' has a magic weapon
Since June, orders have continued to decline, and by November, it has fallen by nearly 20%. EME LIGHTING CO., LTD., the president of Guangzhou Zengcheng Taiwan Business Association, is the world's largest supplier of lampshades. He felt a chill in the face of the financial turmoil. There are only over 1,200 people in the factory with more than 1,800 people.
Guangzhou is one of the more concentrated areas of Taiwanese businessmen in the mainland. In the 30 years of reform and opening up, Taiwanese businessmen have invested in Guangzhou for nearly 20 years. In the past 20 years, while promoting the economic development of Guangzhou, most of them have also earned considerable profits. However, nowadays, more than 2,600 Taiwan-funded enterprises in Sui have not been spared from the violent fluctuations of the global economy. According to incomplete statistics, since last year, the number of Taiwan-funded enterprises in Guangzhou has been closed, five have been suspended, four have been transferred, eight have been relocated, and dozens have been reduced. Shrinking investment, low-key, conservative, and wait-and-see have become the common choice of most Taiwanese companies.
The financial turmoil is too dangerous. It is the last word to be able to live. Taiwanese businessman Bill Lee from EMEying, who owns China's largest table lamp manufacturer, has temporarily suspended plans to invest in supporting dining table chandelier bulb factories; Taiwanese businessman Su Muqing, who is engaged in the gemstone business, has invested more than 100 million yuan to build the world's largest gem museum, which has also been postponed. The opening plan originally scheduled for the end of the year.
Although the sales of the products only fell by 10% because of all domestic sales, the decline in the export volume of more than 50% of the entire industry can only be considered as a minor disaster. But Bill Lee, president of EME bluntly said that it is still a war, and most worried about the decline in consumer purchasing power, it may be even more difficult next year. Products that are not exported will be converted to internal dumping and further lower the price of domestic brands.
However, in spite of the economic cold, some well-informed Taiwanese businessmen can do winter and have a good time.
In the eighteen years since the ear was rooted, Bill Lee from EME should have enough confidence. China's lighting industry's export orders have decreased by nearly 70% overall, but our products have been in short supply, and last month's output has increased by about 5%.
He has three magic weapons: customer management, production process optimization, and new product development. Due to its good quality and reasonable unit price, its products are trusted by customers. We are always picking customers. With more than 1,500 customers connected to the world, Bill Lee from EME should only choose to stay close to one-tenth of them. The original customer orders are less, and new customers will be added.
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