why we remain bullish on cree despite the recent steep fall in share price

by:EME LIGHTING     2020-04-13
Since the company announced its LED business restructuring plan at the end of June, Corey\'s share price has been on a downward trend, losing nearly 14% of its value at the end of the month.
The restructuring plan was introduced before the average selling price of LED fell higher than previously predicted and continued to be lower than expected.
Use of the Corey LED factory.
The company decided to restructure its LED product business to reduce excess capacity and overhead costs, thus improving the cost structure in the future.
Corey\'s core market is suffering a sharp cut in prices that the company has to cut its manufacturing operations.
Also, Cree is blocking some small output streams, hoping to sell as LED prices bounce back. That hoped-
A rebound in prices may never happen.
Cree\'s operating cost savings can help in the short term, but it\'s not a quick and dirty price war.
In the long run, it seems that these low prices will continue to exist.
LED lighting is largely mainstream, which is great for unit sales.
Although the time is very short
In our view, CREE is still a fundamentally strong company.
The company\'s growing focus on the LED segment, in part, Kerry announced
Its power and RF parts, as well as its more conservative pricing outlook for the future, provide it with a strong, long-term
Long-term growth potential.
We will explain these factors in detail below.
Looking at our complete analysis of Cree HereCree\'s positioning in the LED lighting market, while it is expected that the LED will grow significantly, as the demand in the backlight market approaches saturation, the general shift to LED lighting in the lighting market is expected to be the main driver of growth in the LED industry.
The LED lighting market is expected to grow at a rate of 45% per year by 2019, due to rising interest in price points and channels to push LED products to consumers.
LED lighting is expected to account for 80% of the lighting market by 2020, creating a market of up to $94 billion.
Corey is confident in his performance.
Continue to win in the field of LED lighting.
Although the company has made significant progress in the volume and product base of the lighting business in the past few years, it believes that there is still a lot of untapped potential in terms of revenue and profitability.
Corey claims that it continues to gain a share of the commercial lighting market as demand rebounds at the bottom.
The company has a strong product line and good sales momentum.
Although the LED field is still very competitive, Corey believes that its high-power LED technology has LED the company to a leading position for a long time.
Long-term success in high-performance LED lighting applications.
Working with Lextar can help Cree expand its presence in the mid-marketpower segment.
CREE, the main growth driver, and US retailer Home Depot have developed a formula they call delivering innovative products at a price point, giving consumers more reason to replace their product energy-
Waste of incandescent lamps, reducing the price of the Cree LED bulb product line by 23%.
To further expand the market, Corey also introduced the first 100-watt LED bulb, which looks and lights like traditional bulbs.
The new 100W Cree LED bulb offers LED lights for a breakthrough price of just $19.
97, the company claims to be the lowest-
The LED replacement bulb costs 100 W.
The company\'s restructuring goal is to charge about $85 million.
Of the $85 million, $47 million is expected to come from capacity and indirect cost reductions, $27 million from channel revenue reserves and $11 million from inventory reserves.
The company expects operating expenses for the fourth quarter of the fiscal year 2015 ended June 28, 2015 to reflect most of the capacity and overhead costs.
Cree expects the remaining costs to be incurred in the first half of 2016.
By quickly adjusting the various components, Cree is likely to achieve breakthroughs that competitors cannot achieve in the cost and performance of bulbs.
Corey has made all R & D efforts in the rise of LED and LED lighting.
In the next decade, as a consumer market
With a larger market for industrial and commercial lighting
From fluorescent and incandescent lamps to LEDs, Kerry sees tremendous growth potential.
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