Why should the scenic spot be illuminated at night?
by：EME LIGHTING
2021-03-22
Lighting is the main form of night tourism projects, mainly referring to scenic spot lighting, ancient town lighting, theme park lighting, cultural street lighting, tourism complex lighting, etc. The night scene lighting is a decorative building based on the complete infrastructure of the tourist destination. It is a light asset operation with strong flexibility. So what is the necessity of developing scenic spot lighting?
First of all, people's travel patterns have changed, and a new travel season has taken shape. With the gradual decline in the proportion of tourist attractions, the tourist population in the tourist market has changed. The team market that once dominated the market is gradually shrinking, and the family-led FIT market is becoming stronger. Family travel is mainly children-centered, and children's travel seasons are mainly concentrated in summer and winter vacations. Therefore, the two traditional off-seasons of summer and winter have become a new peak season for tourism. In the new tourist season, the development of scenic lighting projects has unique conditions. Due to the long summer vacation and the relatively high annual tourist volume, the number of tourists at night can be continuously invested. In the hot summer weather, people are more willing to travel at night.
Secondly, the development of tourism products is uneven, and the scenic night tour project is in the initial stage of development. From the perspective of tourism, there is a complementary relationship between night tours and daytime scenic spots. There is no competition, and the development of night tourism types in the market is far from enough. Among the more than 20,000 scenic spots in the country, the proportion of night tourist spots is less than 10%. The market has experienced severe imbalances. The competition in the scenic spot during the day is very fierce. The nighttime scenic spot market is basically in a preliminary state of development. Therefore, in the case of uneven development of tourism products, night tour projects will have a very broad market development space.
The third is the economic strength at night, and the consumption habits of tourists have changed, which has promoted the development of night scene tourism projects.
Under the background of the accelerated pace of people's life, night-time consumption habits have been formed and gradually occupy a dominant position, especially in the hot summer, people's night-time consumption habits are particularly prominent. During the trip, the consumption habits of tourists are also the same. During the day, the attractions are like walking around, rushing around, the night environment is more comfortable, and people are more likely to enter the leisure travel experience. According to statistics, at night, the contribution of per capita tourism consumption is at least three times that of daytime consumption.
Therefore, with the changes in people's daily consumption habits, the night economy will continue to strengthen, and the scenic night tour project will become a gathering place for tourists in the area and will become a huge engine driving tourism consumption in the area.
First of all, people's travel patterns have changed, and a new travel season has taken shape. With the gradual decline in the proportion of tourist attractions, the tourist population in the tourist market has changed. The team market that once dominated the market is gradually shrinking, and the family-led FIT market is becoming stronger. Family travel is mainly children-centered, and children's travel seasons are mainly concentrated in summer and winter vacations. Therefore, the two traditional off-seasons of summer and winter have become a new peak season for tourism. In the new tourist season, the development of scenic lighting projects has unique conditions. Due to the long summer vacation and the relatively high annual tourist volume, the number of tourists at night can be continuously invested. In the hot summer weather, people are more willing to travel at night.
Secondly, the development of tourism products is uneven, and the scenic night tour project is in the initial stage of development. From the perspective of tourism, there is a complementary relationship between night tours and daytime scenic spots. There is no competition, and the development of night tourism types in the market is far from enough. Among the more than 20,000 scenic spots in the country, the proportion of night tourist spots is less than 10%. The market has experienced severe imbalances. The competition in the scenic spot during the day is very fierce. The nighttime scenic spot market is basically in a preliminary state of development. Therefore, in the case of uneven development of tourism products, night tour projects will have a very broad market development space.
The third is the economic strength at night, and the consumption habits of tourists have changed, which has promoted the development of night scene tourism projects.
Under the background of the accelerated pace of people's life, night-time consumption habits have been formed and gradually occupy a dominant position, especially in the hot summer, people's night-time consumption habits are particularly prominent. During the trip, the consumption habits of tourists are also the same. During the day, the attractions are like walking around, rushing around, the night environment is more comfortable, and people are more likely to enter the leisure travel experience. According to statistics, at night, the contribution of per capita tourism consumption is at least three times that of daytime consumption.
Therefore, with the changes in people's daily consumption habits, the night economy will continue to strengthen, and the scenic night tour project will become a gathering place for tourists in the area and will become a huge engine driving tourism consumption in the area.
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