Commercial SMIC Advertising in Landscape Lighting Design
by：EME LIGHTING
2021-03-22
Various forms of commercial advertisements account for a large proportion of the night landscape lighting of commercial streets. Electronic display screens, neon red advertisements, plaque advertisements, etc. are everywhere, which greatly enriches the night space environment of commercial streets and makes people feel...
Various forms of commercial advertising occupies a considerable proportion of the night landscape lighting of commercial streets. Electronic display screens, neon red advertisements, plaque advertisements, etc. abound, greatly enriching the night space environment of commercial streets, making People feel like being in a colorful advertising world. However, in many cities in our country, advertising is far from enough as a commercial landscape lighting. The existing content and form are monotonous or lacking in artistry, and the layout does not have a unified planning and management, which not only destroys the original night space environment, but also makes people The effect of turning a blind eye to advertising.
Therefore, advertising should be regarded as an important part of the planning and design of night landscape lighting and incorporated into the entire process of planning and design. Combining the functions of the street and the functional characteristics of the buildings along the street, considering the location, size and form of the billboard, combining advertising with urban facilities, limiting advertising that does not conform to the nature of the street, and using the decorative effect of advertising to damage the landscape Carry out the necessary occlusion and modification.
Light color is the visual sensation produced by light piercing the eyes. When facing the light color of the light source, the observer's psychology will also change due to the influence of the color, and there are thousands of associations. Although these changes will vary from person to person, most people's psychological reactions are consistent with associations.
The purpose of advertising is to attract people's attention and to make good use of color associations to achieve rich effects. For example, in the atmosphere of red advertising lights, people will feel enthusiastic and full of energy; in the atmosphere of blue or blue advertising lights, people will feel calm and sensible... So, according to the advertising The purpose and style required by the artistic decoration effect dictate the light color of the advertisement.
Lighting factory, landscape lighting design engineering company. , Welcome friends to consult, contact phone number:; company phone number:; company website URL:.
Various forms of commercial advertising occupies a considerable proportion of the night landscape lighting of commercial streets. Electronic display screens, neon red advertisements, plaque advertisements, etc. abound, greatly enriching the night space environment of commercial streets, making People feel like being in a colorful advertising world. However, in many cities in our country, advertising is far from enough as a commercial landscape lighting. The existing content and form are monotonous or lacking in artistry, and the layout does not have a unified planning and management, which not only destroys the original night space environment, but also makes people The effect of turning a blind eye to advertising.
Therefore, advertising should be regarded as an important part of the planning and design of night landscape lighting and incorporated into the entire process of planning and design. Combining the functions of the street and the functional characteristics of the buildings along the street, considering the location, size and form of the billboard, combining advertising with urban facilities, limiting advertising that does not conform to the nature of the street, and using the decorative effect of advertising to damage the landscape Carry out the necessary occlusion and modification.
Light color is the visual sensation produced by light piercing the eyes. When facing the light color of the light source, the observer's psychology will also change due to the influence of the color, and there are thousands of associations. Although these changes will vary from person to person, most people's psychological reactions are consistent with associations.
The purpose of advertising is to attract people's attention and to make good use of color associations to achieve rich effects. For example, in the atmosphere of red advertising lights, people will feel enthusiastic and full of energy; in the atmosphere of blue or blue advertising lights, people will feel calm and sensible... So, according to the advertising The purpose and style required by the artistic decoration effect dictate the light color of the advertisement.
Lighting factory, landscape lighting design engineering company. , Welcome friends to consult, contact phone number:; company phone number:; company website URL:.
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