Analysis of European lamp product knowledge

by:EME LIGHTING     2020-03-09
Simply put, European lamps are lighting with European and American cultural characteristics. This kind of cultural characteristic is the product of the European Renaissance, and it is based on the European classical design style which inherits the pursuit of luxury, dynamic and changeable visual effects in the Baroque style, european and American lighting absorbs the combination of comprehensive elements such as aesthetic and rhythmic details in Rococo style. She emphasizes the use of gorgeous decorations, strong colors, and exquisite shapes to create a comfortable, romantic, warm, comfortable, and elegant effect to achieve the highest level of harmony. Especially in the classical style, the noble and elegant design philosophy and cultural atmosphere are deeply revealed, which has become a portrayal of successful people enjoying happiness and concept life. Therefore, European products have always been favored by the upper class. European lamps are gradually becoming the main popular trend in China for a long period of time in the future. The Chinese have always had a tradition of Chongyang. European lamps, whether they are civilians or dignitaries, are proud of consuming European and American goods. Decoration, furniture, electrical appliances, and clothing are all the same. When the whole style tends to be Europeanized, the lighting is inevitably Europeanized. The two major consumption trends in Europe and the United States are retro, nostalgic, and fashion trends. Fashion trends are often concentrated on young people, and consumer groups with mature European and American lights are often retro and nostalgic. This group of mature consumers will undoubtedly affect China's middle and high-level consumer groups. This is the mainstream direction. The middle class in China is mainly composed of two groups: those who return from overseas. These prominent figures, entrepreneurs or senior white-collar workers are deeply immersed in European and American cultures. The life style of the European middle class is their example, there is no doubt that they will be a large consumer group using European classical lamps; Local desperate young and middle-aged entrepreneurs, they have accumulated a lot of wealth, consumption has no independent proposition, and the European style will also become their trend. The extension of the concept of luxury European lamps is very extensive. At present, the popular products are mainly wrought iron, resin, all copper and other types of products. The significant difference between European classical lamps and ordinary lighting products lies in cultural content and atmosphere creation. Not only can it be a work of art, but it is also a luxury to a certain extent. The label of such products is European and American culture. Restoring ancient ways and nostalgia are the keynote of life in Europe in the past 30 years. They are instinctive resistance to the noisy, tense and crowded reality of increasing industrialization and urbanization. In this context, the decorative style of European buildings (Including lighting style)It is the general trend to rely on retro and nostalgic. European-style lights were first popular in Southeast Asia, Hong Kong and Taiwan. In recent years, they have slowly penetrated into the mainland of China. They are mainly used in some European-style high-end hotels, hotels, and top villas. Later, in some big cities deeply influenced by Western culture, such as Shanghai, Chongqing, Qingdao, Hangzhou and Beijing, civil buildings gradually spread and intensified. Since last year, European classical crystal lamps have shown more and more strong momentum. They have been popular in large, medium and small cities and have gradually entered most middle and high-end families.
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