lighting sale how to build a strong promotion strategy for a lighting ...

by:EME LIGHTING     2019-11-20










































































































You are confident in your lighting solution, but your brand is not in touch with the customer.This is because your lighting company does not have a real, unique and attractive promotion strategy.But that will change.In this post, you will learn how to build a promotion strategy to get your company on Google, social media and In-person.Let's get started!Can local residents find you on Google?If not, it's time to start adding your Google presence as soon as possible.More than half of Google's search is local.75% of local searches will be given to brick-and-Mortar business.The existence of Google is not difficult.As you progress, you can start to master more advanced tools such as Google AdWords and analytics.It doesn't cost a penny to set up and manage these pages either, so it's a quick and free way to promote the company online.But strategy is everything.Let's take a look at some of the Local SEO tips you can use to improve your online visibility.What are your clients looking?How will consumers find you if they don't know who you are?Pages with target keywords.These "keywords" are search phrases that people use to look for businesses like you.Adding keywords to your site data, Google pages, and content helps search engines grab your site and improve its SERPS location.There is no better promotion than ranked first.You are a lighting company so you have a unique opportunity to shine on social media.Social media also gives you the opportunity to promote your company with SEO keywords.This is the so-called off-Website SEO, this is any optimization that happens outside of your site.Naturally include keywords in your social media bios, posts, page tags to build your visibility in social search.But there's a lot more social media.This is where you are in direct contact with customers, so why not let them participate?These ideas are just the tip of the iceberg.Learn how to use heat-.Earlier, we had access to the social media competition.Combining free stuff with social media is a powerful promotion strategy.In addition to social media, there are several ways to take advantage of free products and samples.I want to say this word.How would you do this using product giveaways?The classic swag package is a tried and tested idea.These are perfect for trade shows and local events in the lighting industry.But what makes a really great swag package?You don't want your rope lights to be alone.Consider adding accessories, Chargers, brand pens, magnets, coupons and catalogs to your swag package.You can also add a QR code to your business card so that leads can access your website directly from their smartphone.Do you know that working with a charity or business can increase your lighting sales?It’s true.If a company is related to one reason, it is more likely to trust it.Up to 88% of consumers prefer to buy from brands that support environmental protection --The reason for consciousnessAs a lighting company, this is a great opportunity to take advantage of energyRelated reasons of customer concern.Don't forget to use your social media account to market your business --Promotion!A little appreciation can take a long way.The last time you show the customer how much you care when?Our next promotion strategy isCustomer Appreciation.Customer Appreciation is a win-win situationwin strategy.For example, the person who ran the 20% discount promotion registeredstore account.In this way, customers can get discounts and you can get their valuable data.You can also use your customer data to segment promotions.Create a separate email list for birthday promotions, holiday lighting sales, online-Only promotions, specific products or local business owners.Make sure your promotion strategy is aligned with your customer service.Simply mention customer promotion on the phoneSales of lighting products can be increased.Customer reviews are not necessarily seasonal.A way to express your gratitude for the yearPunching is to send customers to punch in.This is another smart way to get customers to sign up for your email list for future promotions.Customers are punched out every time they shop.After purchasing a certain number of items, customers can get discounts, free gifts or any other offers you choose.Customer punching can also be used as a business card where you can promote your business website, email, phone number and location.Another way to show your community that you care about is to sponsor their activities.Your customers are locals, so how do they use their free time?What local parks, events and activities do they participate in?This type of research will help you narrow down the scope of sponsoring appropriate activities.As a lighting company, you may consider sponsoring a Christmas tree lighting event or providing lighting for a local concert.You can also sponsor local youth sports teams, animal shelter adoption activities or community street markets.Of course, you want to see a good return on investment in your promotion strategy.To get the most out of your sponsorship, create a discount promotion with your sponsorship.For example, if you sponsor that tree light event, make sure that visitors have a discount flyer to take home with them.It's a decision to choose an event to sponsor, and you shouldn't take it lightly.should be well-Manage, complement the culture and values of your company and have enough impact on the community.Limited-Hurry up now when supply lasts!We 've heard this before, but the truth is, it works.Limited-By simply creating a sense of urgency.In psychology, this is called the principle of scarcity ".It describes the feeling or impulse that consumers suddenly generate when learning a product, which may not be realized in the future.Except for the limitedFinally, exclusive promotions will not only increase the sense of urgency, but also stimulate our sense of belonging.Do you sell a wide range of lighting services and products?If so, you can bundle them together to create attractive promotions.The price of two or more products is hard to go wrong.But your bundled promotion strategy can go a step further.Limited binding of productsTime is provided or specifically provided to store account members.Don't just bundle products at random.Maintain a strategic relationship with your bundle and pair products that enhance each other.For example, you can create a bundle to install with a rope light and a window suction cup.Treat your bundled promotion as an experience.The data can tell you a lot, but it can't tell you everything you need to improve your promotion.You have to go beyond the numbers and beyond the core of what your customers really think.Here is the feedback.The highest company.But how did they do it?You can also dive into your Google review for any feedback on your last promotion strategy.What Next?Don't start a new promotion without analyzing the last result.While collecting feedback, check your social share, site clicks, cost per customer, average sales, and other relevant data before moving on.Don't hesitate to test different promotion strategies and see what's best for your lighting company's goals.Never stop learning!Create powerful content to communicate your promotions to your customers.
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