The lighting industry is highly competitive. Grasping the opportunity to reach the peak
The development of the lighting industry marketing model is more than 20 years ago, the most primitive marketing method used by the lamp sellers to sell, has made a table lamp into an industry. For more than 20 years, the lighting industry has become bigger and bigger, marketing methods have become more sophisticated, sales networks have become more extensive, and channels have become more and more deep. However, to this day, in the context of serious product homogeneity and weakening regional differentiation, the lighting industry is on the cusp of change and reshuffle. How to grasp the opportunity becomes an important prerequisite for the development of lighting.
The lighting industry's marketing model was developed more than 20 years ago. It was the most primitive marketing method used by the table lamp sellers to make a table lamp into an industry. For more than 20 years, the lighting industry has become bigger and bigger, marketing methods have become more sophisticated, sales networks have become more extensive, and channels have become more and more deep. However, to this day, in the context of serious product homogeneity and weakening regional differentiation, the lighting industry is on the cusp of change and reshuffle. How to grasp the opportunity becomes an important prerequisite for the development of lighting.
With the rapid development of the economy, China's lighting lighting market has good prospects, and the home lighting industry will really turn from the light source era to the lighting era. With the rapid growth of the LED lighting industry, many lighting companies have entered the field of LED lighting. High-tech, big investment, and the post-era trend of the LED lighting market, if blindly investing in the LED lighting market, the consequences will be very serious. Although the lighting industry has developed over the years, it has already formed a professional, systematic logistics system and a modern e-commerce platform. For most lighting companies, creating lighting brands and expanding market scale have become an inevitable form of rapid development of the current wall sconce industry.
With products, with LOGO, these can't be a brand. The understanding of the brand can be based on the views of the people on the product, and the place where the product is measured in the hearts of the people. A successful brand is part of the subconscious. If a product can become an instinctive form of consumer alarm clock, then the future of the product must be broad. The same is true for lamps. With the rapid development of the industry, the homogenization of products is serious, and the number of enterprises is increasing rapidly, resulting in a large limitation of the market share of each enterprise. At this time, most business owners began to think about how to do more and sell more than others, and this will enter the stage of channel competition.
According to the survey, most household wall sconce consumption accounts for 10% of the renovation cost, which means that lighting consumption is becoming more and more popular with fashion homes. Personalized decoration, high-end furniture, modern appliances, let people more experience the joy of leisure at home, entertainment and learning. With a diversified lifestyle, people are more aware of the food and wine under the warm and romantic lighting. Home lighting has become a new lifestyle in home fashion, but after-sales service has become an important issue for consumers. The lighting market seems to have never got rid of the after-sales service problem. This is mainly because some of the low-end products are easy to imitate, the discount price and so on have made the lighting industry market quite confusing. It can be seen that the problem of after-sales of lamps is an important factor affecting the development of lamps, and it cannot be easily ignored.
In addition, of course, in the era of home lighting, active marketing can often guide and promote market consumption. Since last year, lighting companies have attracted hundreds of lighting investors through national investment promotion, and have long insisted on building brands through TV advertising and online promotion. The image is to achieve brand rise. For example, the use of advertising diversification methods to increase the visibility of lamps. From a certain perspective, it is a measure of economic development. Because ubiquitous advertising lets people "Short cycle" Consumption within the market to promote the activeness of the market economy. In recent years, the domestic lighting market led by the ancient town has developed rapidly. There are tens of thousands of lighting enterprises in Guanggu Town. In addition, there are lighting distributors, and the number of service providers is up to one million. The lighting industry from TV, website, investment website, search bidding, blogs, forums, text messages, emails and other forms of advertising marketing, plus brand, product quality, price, service and other aspects of marketing, the lighting industry has really entered An era of fierce competition.
With the rapid development of the economy, the future of China's wall sconce market is good, and home lighting will really turn from the dining table chandelier source era to the lighting era. If the lighting brand wants to stand out, it should be subdivided, the overall layout, the use of "No hole in "'s online marketing model, to create a real brand of lighting companies, compared to straightforward TV advertising, diversified online marketing will be the most experienced marketing master in the future lighting industry!
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