philips lighting to increase focus on led lights segment; signs ranbir kapoor, shruti hassan as brand ambassadors
\"Given the relatively new LED lighting technology, consumers have a lower awareness of its associated benefits.
As industry leaders, we need to drive the shift from traditional lighting to LED lighting, which is clearly the future of lighting.
Our goal is to build mass appeal through an influential movement that will make people look at each other, \"said Nirupam Sahay, president of Philips Lighting India.
The company has signed actors Shruti Hassan and Ranbir Kapoor as ambassadors of its brand to promote the range of LED products and raise awareness of the benefits of LED lights.
Led provides unlimited lighting opportunities in terms of color, dimming and compatibility with controls, and Philips lighting is demonstrating its performance and advantages in style.
In addition, LED lights save 80% energy and have a long life than traditional lighting (
10-15 years of life)and eco-friendliness (
No UV/IR radiation)
A statement from Philips said.
The event covers all media including printing, outdoorof-
Family, public relations and digital TV.
The company said in a statement that Philips Lighting has been working with Shruti Hassan and Ranbir Kapoor for a long time and that the brand plans to continue to actively reach consumers through various marketing innovations.
\"As LED lighting becomes more and more important to Philips\'s business in India, the company has taken this big step by launching a huge integrated marketing campaign for this category.
As Philips, we have signed brand ambassadors for other businesses of the company in the past, and we believe this adds to brand recalls and helps drive demand for relatively new categories, vivek Sharma, chief marketing officer of Philips India, said.