philips lighting plans to have 50 light lounges by year-end
Philips India, a leading supplier of lighting solutions, wants to make substantial contributions from its recent foray into retail business
Home decor lighting and modular switches)
, Philips Lighting India, told Philips that until recently, the sale of its lighting products through the traditional distribution network has begun to launch an exclusive Philips lighting lounge store through the franchise model, let consumers experience the concept of home decoration lighting.
In recent months, the company has opened 40 Light Lounge stores in major cities.
It hopes to expand its store network with 450 exclusive touch points and will have 400 storesin-
By the end of the calendar year, shops and about 50 light lounges.
Nandakishore said this format, which is currently primarily for consumer sales, also helps the company to provide solutions for hotel and interior designers.
\"Today, our dealers told us that consumers need exclusive lighting options.
If this is a trend, we need a set
\"This will provide consumers with a variety of decorative options,\" said Nandakishore . \".
On Saturday, the company opened its second store in Vashi, Mumbai, Navi Mumbai.
Another store in Thane will open next month.
The retail form provides lighting solutions in the subdivision areas of living room, study room, bedroom, dining room, children\'s room, bathroom, etc. , starting from 5 years old, up to 40 years old.
\"Lighting can have a huge impact on the look and feel of the house,\" he said . \".
Nandakishore said the company plans to add about 75 new products to its portfolio every quarter.
At present, the company offers more than 400 kinds of home decoration lighting products.