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Lamps and lanterns industry development in full swing in recent years, the market prospects, but because of many businesses are vying for a piece of cake then always feel broken is not enough, so have to seize the market development, to learn or to borrow dongfeng will promote the development. Use mobile Internet do precision marketing in his government work report, 'the Internet' three word has been filed eight times, including 'the' Internet 'action plan', 'push the mobile Internet, cloud computing, big data, combined with modern manufacturing industries such as the Internet of things', 'to promote e-commerce, Internet industry and healthy development of the Internet financial' as keywords. In addition, in the two sessions, representatives of legislation proposal, and even cell phones, since the shaft for the hardware equipment, regardless of form or content, all showed a close relationship with the Internet. Indeed, in recent years, mobile Internet development trend rapidly, almost all walks of life are talking about the 'transition' to the Internet, 'network marketing' and 'electricity', etc, under the trend of sweeping, some lamps and lanterns of enterprises also start on the path of development of the Internet, in order to keep up with the development trend of The Times. Generally speaking, mobile Internet has penetrated into the world, lamps and lanterns of enterprise, if waiting for is 'out'! Lamps and lanterns industry network platform is of great significance for enterprise development, 'the doors and Windows network', for example, can help businesses rapidly increase sales, reduce procurement cost, broaden channels of cooperation, in the first place in the largest scope grasp of market supply and demand in the industry data channels, enhance enterprise core competitiveness. And with the environmental protection building materials industry and the gradual fusion of the Internet, lamps and lanterns industry will be more rapid and stable development. To strengthen environmental protection design concept of green environmental protection product in his government work report, good energy-saving emission reduction and environmental governance to be completed by repeatedly stressed that the relevant person in charge of environmental protection is 'comprehensive' strengthened environmental protection related issues also answered questions from Chinese and foreign journalists. Is expected in 2015, will be 'year' in which is environmental protection, water is formally launched, but the future related investment atmosphere, monitoring, water is considered to be the best investment varieties. For building materials industry, the pollution of equipment manufacturer will accelerate the pace of elimination. Therefore, lamps and other building materials enterprises should walk in the front of the environmental protection, low carbon environmental protection as the core concept of enterprise's long-term development in the future, to the old, dust equipment renewal, the introduction of 'green' production equipment, so as to accelerate the enterprise green process, finally the road to go green. The property market to provide a new direction for the development of lamps and lanterns industry as the property market of lamps and lanterns industry downstream products, the development direction of the housing market directly affects the development of the industry of lamps and lanterns, if the real estate market is good, certainly will will be in a certain extent to stimulate industry of lamps and lanterns. The central bank, the ministry, the China banking regulatory commission issued the New Deal, price adjustment for second-home loan policy, this marks the prelude to the real estate will usher in a new development opportunity. The implementation of the policy, lamps and lanterns industry promote highlighted even if not immediately, but strong just need growth, has enough to add to the confidence of the lamps and lanterns of enterprises. In general, under the background of the increasingly fierce competition in the market, the enterprise must follow the market development trend of lamps and lanterns, to speed up the transformation and upgrading, to walk the forefront in the market.