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Whether admit or not, is ultimately a niche market, such as resources, finally is mastered by minority groups. This is right, is also a business rules, and the rules of nature. The interpretation of an argument from the side - All walks of life, business has become more and more bad. Traditional industries, such as food, clothing, chemical and so on, mostly surface scenery, but the inside has a difficult to read through the; Emerging industries, such as IT, electronics, communication, etc. , is robbed the limelight, but one will work million bone dry. Someone, Chinese jiangshan people, huge market, why business has become more and more difficult? Some comparisons between before and now, the conclusion is given once business like picking up money easily, now the business is like rob money heart tired. See a market is one-sided, see a dynamic industry should be able to see some clue, look at an ecological change will let the human eye bright heart. Known as electrician lighting industry, for example, ten years ago the business is not hot, though sales no now big, but each manufacturer live quite moist, combined with the GDP and CPI growth rate, the reality at the time of sales convert the amount now, not necessarily how much smaller than now. And ten years later this year, a large number of people, a large number of manufacturers in the dump, the illusion that gives a person is in cleaning the traditional industry, the traditional industry operation difficult. But now we must combine with the ecological environment to analysis, that is to say, the macroeconomic environment, ten years ago, just need to market, supply and demand relations need to be stronger, something don't want to sell, add bit of marketing can be up to a height, but now for a strong relationship between supply and demand, want to buy, buy things and worry shout break throat customers also just come in and have a look. We are thinking of people at the same time, demand for more to see more productivity of a fact. The supply of a weak era to make force strong, if it is not difficult to do business just violated the reality, and how to make good business, presentation points is to seek the train of thought on the manufacture amplification. In market research, many clients and I speak electrician brand too much, also let a person see more dazzling lamps and lanterns, customers don't know to choose what brand switch, which to buy lamp, one after another around the new market on the rise, the pressure is really big. Then I ask, do you have any good ideas? Who can answer this question well business is doing very well. Difference in contrast, most of the lamps and lanterns store, products, price, don't open distance, similar style, technique on rough, sales of natural disastrous. After a small store on the creative design can have such a big reaction, and there are few creative thinking, can will pay to the reality person, the thinking is more rare, but precisely this kind of very small people occupies a great market. Transition from manufacturing to create, not on the appearance, function, simple difference is ok, it is called the idea of the moment, just said and coherent rise is the way of thinking, electrical and lighting industry how to create the transition? I think next time with all of you focus on.