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Nowadays, 'Internet +' has become a hot word of whole household building materials industry, many companies already have carried out the strategic deployment in this area. Lamps and lanterns industry as the development of relatively mature and increasingly competitive traditional industries, enterprises in this context, through 'Internet +' naturally want to achieve change. Along with market competition intensifying, cliques developed into many companies keen to form, and this is reflected in the field of electronic commerce. When the Internet after the tide unstoppable, traditional lamps and lanterns brand knows only embrace the Internet, become a member of the 'Internet +' is a way out. But interlaced, such as the hills, open stores the truth, how can you make money out of the net friend the lamps and lanterns of traditional industry brand they think of is holding the electric business platform 'legs'. In the '+' Internet age, life many transactions no longer restricted to a scene, offline miss this store will not cease to exist. Traditional consumption scene widen to the Internet, the change of consumption pattern diversification, will improve the previous single line consumption of fresh air or exacerbate the consumer experience that the instability of traditional lamps and lanterns brand and electrical business cliques, many companies will hope so, hope to cover the electricity ham can find a way out, this was unlikely, as far as the development of the present environment of traditional lamps and lanterns is perfect docking enterprise transformation need to be online. 'Internet +' detonated hot spot lamps and lanterns of lamps and lanterns industry brand in electrical contractor to provide consumers with more choice of big brands of lamps and lanterns and electricity 'hand', from the perspective of businesses is a lot of good, but for consumers, the biggest change is the different experience, for consumers to pay more attention to the price, the traditional big brands of lamps and lanterns and also gives them the electricity business cooperation 'offline, enjoy, online trust consumption'. Picks their goods after, still can enjoy the online shopping is more favorable price. For traditional offline brands of lamps and lanterns, and the combination of electric business platform besides is simply to increase the sales channels, is more significance is to break the original offline store time limit of the space, can use the Internet to sell goods further. With the aid of electric business platform in addition to being able to make products sell farther, offline of big shop sign also can improve their competitiveness by electric business platform. In terms of the present market of lamps and lanterns, the development of the enterprise is facing more and more pressure of competition, if the dealer market in electricity, the means of development of the enterprise can achieve win-win and joint development way also can win more market opportunities for the enterprise, therefore, in the case of electrical business momentum unstoppable, lamps and lanterns of enterprises only grasp the opportunity to jointly develop the ability of in a competition is not to eliminate.