Choose a suitable lighting, build sweet home

Choose a suitable lighting, build sweet household lighting brand it is necessary to shape their own way of life. Good lighting brand is in advocate and fit into a way of life, rather than blindly into the brand information. Lighting brands to enter the choice of target market, through its image and brand construction become a way of life on behalf of the symbol, rely on symbols have influence, advocate is consistent with his image in the way of life, becoming the leader of the city's stadium. As we know, every industry, from primary to maturity stage, go through the initial product competition to brand competition and scale competition stage. The next two to three years, lighting industry is about to bid farewell to the 'grow together, not positive competition', and into the positive competition, to break out, the less you I more brand competition stage. In this period, the influence of the brand, the size of the comprehensive competitive power, will determine the outcome of the brand. Due to the particularity of lighting products, the purpose of consumers to buy, not like buying televisions refrigerator or clothing, important function is to reflect their identity and status. Consumers tend to install the lighting in the bedroom or on top of the hall, appeared in front of people. So there are a lot of lighting professionals agree that don't need to do the brand lighting industry. Actually, this is a short-sighted and prejudices. We want to know, the function of the brand has a lot of, say, the brand has its function of props, such as automobiles, cigarettes, clothing and alcohol, buying this brand is to show off in front of others and show; But the value of brands in addition to its props, and other functions, such as: taste, lifestyle and reflect practical function. Lighting as family life most closely contact, it has two important functions, one is decorated home environment, 2 it is to reflect the life grade of people, it is closely related to family master aesthetic and way of life. So, lighting is to do the brand, the brand and must be well. First of all, the lighting brand has the very strong practical function value. As a direct contact with the living environment of the product, the product of harmless, environmental protection, the practical function such as brightness, that is a must. And this kind of practical function in order to be accepted by consumers trust and will need to build brand credibility. Therefore, lighting the lamp ACTS the role of enterprise strength, the scale of the brand, the product of environmental protection, product quality good, and so on factors, became a lighting brands must shape content. Second, lighting brands still have necessary to shape their own way of life. Good lighting brand is in advocate and fit into a way of life, rather than blindly into the brand information. Lighting brands to enter the choice of target market, through its image and brand construction become a way of life on behalf of the symbol, rely on symbols have influence, advocate is consistent with his image in the way of life, becoming the leader of the city's stadium. At the same time, through the construction of brand image, the representative of the enterprise will become a kind of culture symbol, and ultimately represents a way of life, represents a kind of consumption of individual grade. In this era of the pursuit of personality, lifestyle marketing respect the customer's demand, the enterprise itself will also be gained from this to the satisfaction of customer needs huge returns. Along with the arrival of the brand competition, the industry will develop into the most brutal, is the size of the competition, at that time, the scale of costs will play a more and more important role in the competition. Industry into the more, the strong stronger stage, this is the arrival of the red sea competition. Therefore, in the current stage of brand competition, seize market rapidly, robbing consumers, rob dealer, the inevitable war spoil terminal is a powerful enterprise. Related searches: crystal droplight, European style crystal droplight, zhongshan lighting factory details, please login: http://www. zsgzyw。 com