09 Light Enterprise Planning and Development Blueprint
Recently, the author conducted a survey on the corporate strategy of some lighting and lighting brands in 2009. From the well-known brand enterprises in Dongguan, Huizhou and Foshan, including EME, they have carried out more in-depth planning based on the existing brands. In the current economic situation, it is based on strengthening strength and striving for stability.
After years of rapid development, since 2008, China's lighting and lighting industry has clearly felt that the pace has slowed down. Under the situation of actively establishing confidence at home and abroad and courageously blocking the impact of the financial crisis, domestic lighting manufacturers have re-examined themselves, summed up the experience over the years, and made active adjustments in enterprise production, market planning, marketing strategies, etc., in order to grasp the market. The initiative is not favorable.
In order to let the majority of industry people understand the actions of domestic wall sconce manufacturers, interpret the development track of the outstanding enterprises in the industry, and understand the development status of the lighting industry in different regions of the country to predict the development of the whole industry in marketing in 2009; The interpretation of the status quo of business brand adjustment in different regional markets across the country, the authoritative analysis of the market capacity of different categories in the region, to increase the understanding and interaction between manufacturers, and promote the healthy and stable development of the entire industry in 2009.
The whole planning is divided into two parts. The first part is the forward-looking strategy of the company's marketing strategy. Through the review and prospect of the marketing roads of different enterprises in different regions, it demonstrates the spirit of the domestic excellent lighting and lighting enterprises actively seeking change and striving for development; the second part is The survey of merchant brand replacement and category market capacity survey, through the survey and summary of different regional markets, shows the bright future of the domestic lighting industry in 2009, with great potential.
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